On-page SEO or on-site SEO is the practise of optimising web pages in order to improve a website’s search engine rankings and drive organic traffic.On-page SEO comprises optimizing your headlines, HTML elements (title, meta, and header), and images in addition to posting relevant, high-quality content. It also entails ensuring that your website possesses a high level of competence, authority, and credibility.
Importance of on-page SEO
On-page SEO is crucial since it informs Google all there is to know about your website and how you deliver value to users and consumers. It aids in the optimization of your site for both human eyes and searches engine bots. The tweaks and improvements you make to optimize your site are apparent to visitors on your page (whereas off-page and technical SEO aspects aren’t always accessible).
Building and publishing a website isn’t enough; you also need to optimise it for Google or other search engines. This will able you to rank better and attract new visitors.On-page SEO, off-page SEO, and technical SEO are the three key variables Google uses to rank your website.
How to create SEO content
Before you even consider ‘technical’ improvements such as keyword placement, you must first develop content that Google wants to rank. You’ll need a core target keyword in mind for this. Otherwise, here are the four skills you’ll need
Be relevant: On-page SEO, which entails aligning your content with search intent, is likely the most crucial aspect. If you don’t provide searchers what they want, you’ll have a hard time ranking.
Because no one knows search intent like Google, the best place to start is by looking at the top-ranking results for the three Cs of search intent:
- Content format
- Content angle
Be thorough: It’s an excellent start to have material that broadly correlates with search intent, but it’s rarely enough. It must deliver on its promise to get a spot on Google’s first page. That involves including everything that searchers expect and want to see.
Be unique: It’s critical to give searchers what they want, but you must also provide something fresh. If you don’t do this, your content will be the same as everyone else’s. Nobody wants to connect to another piece of content that is similar to their own.
Everything we’ve spoken about thus far should have given you a solid foundation for your material. However, there’s still room for some innovation.
Be clear: To produce particular content that people will want to read, use these basic guidelines:
- To aid skimmers, use bullets.
- For hierarchy, use descriptive subheadings (H2-H6).
- Break up the text with pictures.
- Use straightforward language that everyone can comprehend.
- To prevent “walls of text,” use short phrases and paragraphs.
- To assist readers prevent eye strain, choose a big font.
- To make things more engaging and conversational, write as you speak.
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