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How To Do the Technical SEO Audit

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How to do the technical SEO Audit

What Is an SEO Audit?

The process of reviewing your website to evaluate how well it performs on search engines is known as an SEO audit.

SEO audits are an excellent method to outperform your competitors, identify opportunities inside your website, find and resolve exit points, and improve client experiences.

Do technical SEO audits, on-page SEO audits, and off-page SEO audits regularly. You’ll discover areas where you may improve or optimize your website’s performance to boost performance and keep site visitors pleased as you move through your audit.

What Are the Key Elements of a Technical SEO Audit?

During an SEO audit, there are three main variables to consider:

  • Aspects on the backend, such as hosting and indexing
  • XML sitemap status
  • HTTPS status
  • Robots.txt creation
  • Crawl report
  • Page speed

You won’t always have the time to solve each issue. Use the 80/20 rule when selecting which audit insights are worth acting on.

The aspect of your site’s SEO that your incoming audience sees is the most crucial.

However, if your site isn’t mobile-friendly, it’s all for naught.

With the introduction of the mobile-first index, it is now more important than ever to understand how your site performs on mobile to get good SERP positioning.

How to Perform a Technical SEO Audit

The SEO rules are constantly changing. SEO must adjust every time a significant search engine makes a substantial change to its algorithm.

The good news is that technical SEO changes occur less frequently.

After all, it’s not as if search engines or readers will suddenly decide that slower speeds are OK. If anything, the average allowable rate will continue to fall. If you want to stay up with SEO demands, your site has to be speedier.

Your website must be user-friendly on mobile devices. This, too, will become increasingly significant over time.

It must function flawlessly, with no bugs, duplicate information, or poor photos.

It must also be crawled successfully by search engines.

All of these factors are critical to your site’s performance with search engines and visitors. Make sure to tackle the technical components of SEO first if you want to focus your SEO efforts.

Requirment from a Client Before an SEO Audit

When a client and I begin working together, I will provide them a Google Doc containing a list of passwords and vendors.

This includes:

  • Access to Google Analytics and any other third-party analytics tools.
  • Advertisements on Google and Bing.
  • Tools for webmasters.
  • Access to the website’s backend.
  • Vendors’ list.
  • Internal team members’ list (including any work they outsource).

Tools for SEO Audit

Here’s a list of useful tools use before you start your SEO audit:

  • Screaming Frog.
  • Integrity (for Mac users) and Xenu Sleuth (for PC users).
  • SEO Browser.
  • Wayback Machine.
  • Moz.
  • DeepCrawl.
  • Google Tag Manager.
  • Google Tag Manager Chrome Extension.
  • Annie Cushing’s Campaign Tagging Guide.
  • Google Analytics (if given access).
  • Google Search Console (if given access).
  • Bing Webmaster Tools (if given access).
  • Pingdom.
  • PageSpeed Tool.
  • Sublime Text.

Contact SEO expert in Dubai to improve your Google Search Presence

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