What are internal links?
Internal links are any urls on your website that connect one page to another. Links are used by both users and search engines to discover content on your website. Users utilize links to go across your website and get the information they need. These links are also used by search engines to traverse your site.
They won’t be able to discover a page if it isn’t linked to anything else.
Internal connections are available in a wide range of forms and sizes. In addition to your menu, homepage, and post feed, you may insert links within your main content. Contextual links are what they’re called. Contextual links lead your readers to interesting and relevant content.
Additionally, they let search engines to determine the value of your content by evaluating what information on your site is linked.
Why Are Internal Links Important for SEO?
- Internal links assist Google in finding, indexing, and comprehending all of your site’s pages.
- Internal links can send page authority or PageRank to significant pages if used wisely.
- In a nutshell, internal linking is essential for every website that wishes to rank higher in Google.
Best Practices to Optimize Your Internal Link Structure
Internal link structure optimization improves credibility, develops information hierarchy, and gives your readers a better user experience. Here are all the internal linking best practices you should follow:
Link from Top-Ranking Pages
Linking to a newly published post from a high-performing post on your site is the best approach to transfer link value to it.
The most straightforward technique is using Google and typing in “site:” in the search box.
The following is how it works:
- Let’s imagine you’ve just finished writing a piece about technical SEO and want to improve it by adding a few internal links.
- But how can you figure out which of your blog’s pieces are the most relevant to your technical SEO article?
- Start by entering the following search term into Google:
- site:yourwebsite.com “topics or keywords related to your post” and link to your recently published article in one of these posts.
- However, make sure the post is relevant to your new article’s topic.
- This will provide your new post with some much-needed internal link juice. Every time you put new content to your site, go through this procedure.
Using the same anchor text on two different pages is not a good idea.
Google is completely perplexed by this. Let’s suppose you have a website with two pages. The first is a chocolate chip cookie recipe that is grain-free, while the second is a recipe for low-carb chocolate chip cookies.
You wouldn’t want to connect to both pages using the same anchor text, would you?
Google believes that both pages are about the same subject when it sees this.
Instead, for each page, use distinct, descriptive anchor text.
Donot interlink to the same page twice
There will be situations where you can find more than one anchor text in a page to link to another page. Here don’t get confused. and add internal link to all the relevant phrases. One internal link would be enough, as Google crawlers will only consider one internal link to the same page.
DIfference between dofollow and nofollow links
Links that allow search crawlers like Googlebot to follow the link are known as “dofollow” links. By default, any link is a do-follow link. Put another way, any link that does not have the nofollow property is a do-follow link.
If you want your internal links to send link juice to other pages, make sure they’re do-follow links. You may have mistakenly installed a WordPress plugin like Rel Nofollow that adds the rel=nofollow attribute to all links in your posts, which may seem obvious.
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